By Felicia Pride and Amber S. Brown

This is a guide about the making, marketing, and distribution of tender, a short film written and directed by Felicia Pride alongside the most amazing cast and crew. And, how the most amazing team of Black women went about releasing it in 2020… yep during the pandemic. To learn more about us and to watch tender, visit www.tendermovie.com.

UPDATE 1.6.21: tender is now airing on STARZ Live and on demand via its app. This distribution opportunity was the result of winning the Lionsgate / STARZ award at the BlackStar Film Festival.

inception of tender

Behind the scenes of tender; credit: Avery Archie

For a…


By Felicia Pride

Photo by Danielle MacInnes on Unsplash

I celebrated my thirty-ninth birthday in my first writers room. And it was one of the best birthdays I’ve ever had, and not just because my wonderful colleagues got me delicious mini pies.

Let me back up. About four years ago, I was living in a basement apartment in Washington, DC and not writing. I wasn’t even calling myself a writer anymore. I was running a marketing consultancy that was running me into the ground. I was burned out, broke, and creatively empty. I hadn’t written anything substantial for myself in nearly eight years, this after seeing…


It was the day before Thanksgiving. I was drinking wine and eating dates with my kick-ass mentor who curses as brilliantly as she breaks ceilings in the media world. And apparently, she’s also a whiz at sniffing through my bs. She saw that I was miserable and burned out running my consultancy and how badly I wanted to get back to my writer / creative self. She encouraged me to move to the biggest market, Los Angeles. What did I have to lose (besides you know pride, ego and alotta dough)? So I picked up my life in Washington, DC…


I used to be a writer.

Ask Harry Belafonte. When I accosted him in Jamaica years ago and he asked me what I did for a living, I told him I was a writer. To which he applied, “that’s a noble profession.”

There was a time when I had to write. And I see younger writers with that same fiery desire. They have to write. To make sense of the world. That was me.

Then something happened. Maybe it wasn’t a something. Maybe it was a that or a them or a those.

One thing that happened was at some…


I used to be a writer.

Ask Harry Belafonte. When I accosted him in Jamaica years ago and he asked me what I did for a living, I told him I was a writer. To which he applied, “that’s a noble profession.”

There was a time when I had to write. And I see younger writers with that same fiery desire. They have to write. To make sense of the world. That was me.

Then something happened. Maybe it wasn’t a something. Maybe it was a that or a them or a those.

One thing that happened was at some…


I took this.

Moving to Los Angeles a year and a half ago was one of the best decisions I have ever made. And Lawd knows I have made some bad decisions. I’ve come to realize that one of the reasons why it was a good decision is that this place has given me space, distance, and time to breathe. To, for lack of a better term, choose Felicia. And choosing Felicia has brought me an unshakeable joy. Now that don’t mean that ish has been easy. Especially when just a couple of weeks ago life was showing off like a bad kid…


In college, my English professor saw something in my writing. So much so that she encouraged me to minor in it. I had chosen business as my major because of its practicality. Even a minor in writing sounded futile. My young self questioned the kinds of good jobs available to writers. I eventually retreated on that opinion a little, choosing to study writing, but also publishing, in grad school. At least with publishing thrown in, I’d be better positioned for a job.

Full-time writer was not a reality I could imagine. Dream about, sure, but rather fantastically. What I’ve come…

Felicia Pride

I’m a film / TV writer and founder of The Create Daily (www.thecreatedaily.com). Connect with me at www.feliciapride.com.

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